The Importance of Farm Advisors in the roll out of Digital Technologies
9 August 2021
Farm advisors are important actors in the roll out of digital technologies. Dr. Teresa Hooks of H2020 project FAIRshare discusses the farm advisors’ role and how the project is directly addressing the need to engage advisors. The advance of digital technologies has grown substantially in recent times and this has become even more apparent during COVID.
Digital technologies encompass many different realms of low and high tech applications giving us the ability to do things better, more efficiently and to support better and more informed decision-making. We have all become more reliant on digital technologies. Whether that be for simple communication (e.g. using Zoom) or for more sophisticated purposes such as doing online tax returns or ordering goods online. What is for certain is that digitalisation is not going away, but rather it is advancing all the time and stretching into many components of the everyday lives of more and more people.